TY  - JOUR
TI  - The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
T2  - Journal of Marketing
VL  - 79
IS  - 6
SP  - 34
EP  - 49
AU  - Roggeveen, Anne L. and Grewal, Dhruv and Townsend, Claudia and Krishnan, R.
PB  - American Marketing Association
PY  - 2015
PY  - 2015
LA  - English
SN  - 0022-2429
SN  - 1547-7185
UR  - https://www.jstor.org/stable/43784520
UR  - https://search.fid-media.de/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80Mzc4NDUyMA
ER  -