@article{
ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80Mzc4NDUyMA,
title = {The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services},
journal = {Journal of Marketing},
volume = {79},
number = {6},
pages = {34-49},
author = {Roggeveen, Anne L. and Grewal, Dhruv and Townsend, Claudia and Krishnan, R.},
publisher = {American Marketing Association},
year = {2015},
issn = {0022-2429},
issn = {1547-7185},
language = {English},
url = {https://www.jstor.org/stable/43784520},
url = {https://search.fid-media.de/Record/ai-55-aHR0cHM6Ly93d3cuanN0b3Iub3JnL3N0YWJsZS80Mzc4NDUyMA}
}