Roggeveen, A L., Grewal, D., Townsend, C., & Krishnan, R.(2015). The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services. Journal of Marketing, 79(6), 34-49.
MLAAI Edition CitationRoggeveen, Anne L., Dhruv Grewal, Claudia Townsend, and R. Krishnan. "The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services". Journal of Marketing, 79.6 ( 2015 ): 34-49.
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