@book{
76-EBC1909887,
title = {Innovation der Persuasion: Die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten},
author = {Schramm, Holger and Knoll, Johannes.},
editor = {Knoll, Johannes},
address = {Köln},
publisher = {Herbert von Halem Verlag},
address = {},
publisher = {},
year = {2014},
edition = {1st ed.},
pages = {330},
isbn = {9783869621128},
language = {German},
url = {https://ebookcentral.proquest.com/lib/fid-medien/detail.action?docID=1909887},
url = {https://search.fid-media.de/Record/76-EBC1909887}
}