@book{
223-813328659,
title = {Innovation der Persuasion: die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten},
author = {Schramm, Holger and Knoll, Johannes},
editor = {Schramm, Holger},
editor = {Knoll, Johannes},
address = {Köln},
publisher = {Herbert von Halem Verlag},
year = {2014},
isbn = {9783869621128},
language = {German},
note = {Description based upon print version of record},
url = {http://gbv.eblib.com/patron/FullRecord.aspx?p=1909887},
url = {https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=1909887},
url = {https://search.fid-media.de/Record/223-813328659}
}